Salesforce Commerce Cloud

Salesforce Commerce Cloud that converts. Everywhere you sell.

Salesforce Commerce Cloud is a cloud-based ecommerce platform for B2B, B2C, and D2C businesses. It connects commerce with CRM, order management, payments, and customer data to launch faster, personalize experiences, and scale efficiently. Cloudy Wave helps businesses implement Salesforce Commerce Cloud for smarter, connected commerce.

B2B Commerce B2C Commerce Order Management Payments & Checkout
eCommerce storefront
99.9%Historical uptime during peak events
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Companies Using SFCC Globally
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Of Business Now Conducted Online
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B2B Commerce Market Share (2022)
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Historical Uptime (Peak Events)
Online shopping experience

One platform. Every commerce experience.

Salesforce Commerce Cloud, now known as Agentforce Commerce, is Salesforce’s cloud-based commerce platform for B2B, B2C, and D2C businesses. It connects ecommerce, customer data, order management, payments, and AI-powered experiences to help businesses create connected shopping journeys across digital channels.

Unlike standalone ecommerce platforms, Salesforce Commerce Cloud connects commerce with Salesforce CRM and other Salesforce applications, giving teams a unified view of customers, products, orders, and interactions. This connected architecture supports personalized shopping experiences, streamlined fulfillment, and integrated customer engagement.

  • B2B, B2C, and D2C commerce on connected Salesforce platforms
  • AI-powered personalization and guided shopping for relevant product discovery
  • Composable and flexible storefront experiences for modern digital commerce
  • Order Management for connected post-purchase and fulfillment processes
  • Native Salesforce CRM integration connecting commerce and customer data
  • Scalable cloud infrastructure designed to support global commerce operations
  • Integrated payments and checkout for streamlined transactions
One platform. Every way you sell.

Salesforce Commerce Cloud supports B2C, B2B, D2C, and headless commerce models on a connected platform. Businesses can create personalized storefronts, manage complex buying journeys, sell directly to customers, and build flexible headless commerce experiences.

B2C Commerce

B2C Commerce

Salesforce B2C Commerce helps brands create personalized, scalable ecommerce experiences across web and digital channels. Use AI-powered product discovery, merchandising, promotions, multilingual and multicurrency capabilities, and streamlined checkout to improve customer experiences and conversions.

B2B Commerce

B2B Commerce

Salesforce B2B Commerce supports complex business buying journeys with self-service storefronts, account-specific pricing, product catalogs, bulk ordering, and purchasing workflows. It helps businesses simplify online ordering while delivering personalized experiences for B2B buyers.

D2C Commerce

D2C Commerce

Salesforce D2C Commerce enables brands to sell directly to consumers through connected digital storefronts. Businesses can control the customer experience, strengthen first-party customer relationships, and connect commerce data with Salesforce CRM for more personalized engagement.

Headless Commerce

Headless Commerce

Salesforce headless commerce gives businesses flexibility to build custom storefront experiences while connecting them to Salesforce commerce capabilities. A composable approach separates the frontend experience from backend commerce services, supporting faster development and greater design flexibility.

From product discovery to delivered order

Salesforce Commerce Cloud connects the entire customer journey, from product discovery and personalized shopping to checkout, order fulfillment, and post-purchase engagement. By connecting commerce with CRM and customer data, businesses can create consistent, intelligent commerce experiences across every channel.

1

Unified Customer Data

Salesforce Commerce Cloud connects customer and commerce data to Salesforce Customer 360, bringing together purchase history, browsing behavior, and CRM data. This unified view helps businesses deliver more relevant experiences from the first interaction onward.

2

Storefront & Merchandising

Salesforce Commerce Cloud enables flexible storefront merchandising with centralized catalogs, pricing, promotions, and page layouts. Einstein-powered search, product recommendations, and category rankings help shoppers discover relevant products faster.

3

Personalised Checkout

Salesforce Commerce Cloud personalizes the shopping and checkout experience with real-time product recommendations, predictive search, and targeted promotions. These capabilities help businesses create more relevant buying journeys from product discovery through checkout.

4

Order Management

Salesforce Order Management tracks orders across the fulfillment journey, from picking and packing to shipping and delivery. Real-time inventory and order visibility support flexible fulfillment options, including click-and-collect, ship-from-store, and endless-aisle experiences.

5

Service & Re-engagement

Salesforce Commerce Cloud connects commerce with Service Cloud so service teams can access order history and customer information in one workspace. Businesses can support faster resolutions while creating personalized post-purchase, loyalty, and re-engagement experiences.

Storefront. Intelligence. Fulfilment.

Salesforce Commerce Cloud brings storefront experiences, AI-powered commerce intelligence, and connected fulfillment together to help businesses turn browsers into buyers and one-time customers into repeat customers.

Commerce storefront design and merchandising
Pillar 1

Storefront, Merchandising & Shopping Experience

Salesforce Commerce Cloud gives merchants the tools to build, manage, and optimize personalized storefront experiences without relying on developers for every change. From page design and product catalogs to promotions and omnichannel shopping, businesses can manage commerce experiences from a centralized platform.

  • Composable Storefront: Build React-based, headless storefronts with flexible experiences, fast page loads, and modern web performance.
  • Page Designer: Create and manage landing pages, category pages, promotional content, and storefront layouts with drag-and-drop tools.
  • Product & Catalog Management: Manage products, pricing, bundles, and inventory across multiple sites, regions, currencies, and catalogs.
  • Promotions Engine: Configure coupons, tiered discounts, BOGO offers, loyalty rewards, and cart-level incentives without custom development.
  • Endless Aisle & In-Store Commerce: Connect online and physical inventory to support click-and-collect, ship-from-store, and endless-aisle purchasing.
  • Social Commerce: Connect product feeds with social channels such as Instagram, Facebook, and TikTok to turn social engagement into shopping experiences.
Einstein AI commerce intelligence
Pillar 2

Einstein AI, Agentforce & Personalization

Salesforce Commerce Cloud uses AI to personalize the shopping journey, from product discovery and search to pricing, promotions, and customer service. Einstein AI helps businesses deliver relevant experiences, while Agentforce Commerce enables AI-powered agents to assist shoppers in real time.

  • Einstein Product Recommendations: Uses product, pricing, and customer data to personalize product recommendations, catalogs, promotions, and search results for individual shoppers.
  • Einstein Predictive Search: Uses shopper intent and behavior to surface relevant products, handle misspellings and natural-language queries, and improve search results in real time.
  • Einstein Copilot for Merchandising: Helps merchants use natural-language prompts to create SEO-friendly product pages, localized content, merchandising experiences, and pricing configurations more efficiently.
  • Agentforce Commerce Agents: AI-powered commerce agents can help shoppers find products, answer questions, navigate the storefront, and support tasks such as returns and order inquiries.
  • A/B Testing & Optimization: Test storefront layouts, product placements, promotions, and search configurations to identify opportunities for improving engagement and conversion performance.
  • First-Party Data Activation: Salesforce’s data and AI capabilities can use customer data to support personalized recommendations and commerce experiences while maintaining appropriate data governance.
Order management and fulfilment operations
Pillar 3

Order Management, Fulfilment & CRM Integration

Salesforce Commerce Cloud connects commerce beyond checkout, linking order management, fulfillment, CRM, service, marketing, and business systems. Its connected commerce architecture helps businesses track orders throughout the customer journey while giving teams better visibility across sales, service, inventory, and fulfillment.

  • Salesforce Order Management: Track orders from placement through picking, packing, shipping, and delivery, with order-status visibility and support for exceptions and fulfillment workflows.
  • Service Cloud Integration: Connect order information with Service Cloud so service teams can access customer and order history when resolving commerce-related issues.
  • Sales Cloud Integration: Connect purchase and customer data with Sales Cloud to give sales teams greater visibility into buying activity, accounts, and customer relationships.
  • Marketing Cloud Integration: Use commerce and customer data to support abandoned-cart campaigns, post-purchase journeys, personalized engagement, and loyalty programs.
  • ERP & WMS Integration: Connect Salesforce Commerce Cloud with ERP and warehouse management systems to synchronize inventory and support accurate stock visibility across digital and physical channels.
  • B2B eProcurement Integration: Support B2B purchasing workflows by connecting commerce storefronts with supported eProcurement platforms, helping business buyers move from procurement systems to online ordering.
Every Salesforce Commerce Cloud feature Cloudy Wave configures for you
B2C Storefront Launch

B2C Storefront Launch

Launch Salesforce B2C Commerce storefronts with mobile-first, conversion-focused experiences, product catalogs, checkout, payment gateways, promotions, and multilingual or multicurrency support.

B2B Buyer Portal

B2B Buyer Portal

Build Salesforce B2B Commerce buyer portals with account-specific catalogs, contract pricing, bulk ordering, PO-based payments, approval workflows, and requisition lists for self-service purchasing.

Composable / Headless

Composable & Headless Commerce

Implement Salesforce Commerce Cloud headless and composable storefronts using flexible frontend architectures, including PWA-based experiences, while connecting commerce capabilities to the backend.

Einstein AI & Agentforce

Einstein AI & Agentforce

Use Salesforce Commerce Cloud AI capabilities including product recommendations, predictive search, merchandising assistance, testing and optimization, and Agentforce-powered shopping experiences.

Order Management (OMS)

Order Management (OMS)

Configure Salesforce Order Management to manage orders from placement through picking, packing, shipping, and delivery, with support for click-and-collect, ship-from-store, endless aisle, returns, and order-status visibility.

CRM Integration

Payment Gateway Integration

Integrate Salesforce Commerce Cloud with payment providers and payment methods to support secure checkout, saved payment options, digital wallets, and flexible payment experiences.

Social Commerce

Social Commerce

Connect Salesforce Commerce Cloud with social commerce channels to create shoppable experiences across platforms such as Instagram, Facebook, and TikTok, turning social engagement into commerce opportunities.

ERP & WMS Integration

ERP & WMS Integration

Connect Salesforce Commerce Cloud with ERP and WMS systems to synchronize inventory, orders, and fulfillment data, helping maintain accurate stock visibility across sales channels.

Platform Migration

Platform Migration

Migrate ecommerce platforms to Salesforce Commerce Cloud from platforms such as Shopify, Magento, Hybris, or WooCommerce while transferring relevant product, customer, order, and SEO data.

How industries use Salesforce Commerce Cloud

Salesforce Commerce Cloud adapts to different commerce models and industry requirements, from global retail brands managing high-volume B2C sales to manufacturers and distributors supporting complex B2B purchasing workflows.

01

Retail & Fashion

Retail and fashion brands use Salesforce Commerce Cloud to create multi-region B2C storefronts with localized content, multicurrency checkout, AI-powered product recommendations, promotions, and connected inventory for omnichannel shopping experiences.

02

Manufacturing & Distribution

Manufacturers and distributors use Salesforce Commerce Cloud for B2B ecommerce with account-specific catalogs, contract pricing, bulk ordering, purchase-order workflows, and eProcurement integrations that simplify complex business purchasing.

03

Consumer Goods & FMCG

Consumer goods and FMCG brands use Salesforce Commerce Cloud for D2C ecommerce to sell directly to consumers, manage customer relationships, and connect first-party data with personalized experiences and loyalty programs.

04

Healthcare & Life Sciences

Healthcare and life sciences organizations use Salesforce Commerce Cloud for specialized B2B commerce with customer-specific catalogs, purchasing workflows, payment options, and commerce processes designed around industry requirements and organizational policies.

05

Technology & Software

Technology and software companies use Salesforce Commerce Cloud to support subscription commerce, self-service purchasing, digital products, and connected sales processes, with integrations that can help link quoting, ordering, billing, and revenue operations.

Commerce team

Built for every team in your commerce operation

Salesforce Commerce Cloud supports every team involved in digital commerce, from ecommerce managers and merchandisers to developers, architects, and marketing teams. It provides connected tools for managing storefronts, products, promotions, customer engagement, and commerce data across the customer journey.

eCommerce Managers

Salesforce Commerce Cloud helps ecommerce managers monitor storefront performance, manage A/B tests and promotions, and track conversion metrics through real-time commerce dashboards. Connected commerce data helps teams understand performance across the customer journey.

Merchandisers

Salesforce Commerce Cloud gives merchandisers tools to manage product listings, catalogs, pricing, and promotions. Page Designer and merchandising capabilities help teams create and update storefront content without requiring developer support for every change.

Developers & Architects

Salesforce Commerce Cloud gives developers and architects flexible options for building modern commerce experiences. Teams can work with composable and headless storefront architectures, extend commerce functionality, and integrate Salesforce with ERP, WMS, payment, and other business systems.

Marketing Teams

Salesforce Commerce Cloud helps marketing teams connect commerce data with customer engagement. Teams can support abandoned-cart recovery, post-purchase journeys, loyalty initiatives, and personalized campaigns using relevant commerce and customer data.

Salesforce Commerce Cloud vs. Other Ecommerce Platforms

Salesforce Commerce Cloud can be evaluated alongside platforms such as Shopify, Salesforce Revenue Cloud, and Adobe Commerce based on commerce model, scalability, customization, integrations, and technology requirements. The right choice depends on your business model, sales channels, operational complexity, and existing technology stack.

Salesforce Commerce Cloud vs. Shopify

Salesforce Commerce Cloud and Shopify both support online commerce, but they are designed around different business requirements. Salesforce Commerce Cloud supports B2B and B2C commerce with deep Salesforce ecosystem connectivity, while Shopify provides a broad ecommerce platform with extensive apps and integrations. Key evaluation areas include customization, enterprise requirements, international commerce, CRM connectivity, and total technology architecture.

Salesforce Commerce Cloud vs. Salesforce Revenue Cloud

Salesforce Commerce Cloud and Salesforce Revenue Cloud address different parts of the customer and revenue lifecycle. Commerce Cloud focuses on digital commerce experiences, including product discovery, storefronts, checkout, and order management. Revenue Cloud focuses on product configuration, pricing, quoting, contracts, subscriptions, billing, and revenue processes. Businesses may evaluate how the two platforms fit together based on their quote-to-cash and commerce requirements.

Salesforce Commerce Cloud vs. Magento / Adobe Commerce

Salesforce Commerce Cloud and Adobe Commerce both support sophisticated ecommerce experiences with extensive customization options. Salesforce Commerce Cloud is closely connected to the Salesforce ecosystem, while Adobe Commerce offers a flexible commerce platform that can be extensively customized and integrated with other technologies. Key considerations include development resources, hosting requirements, integrations, scalability, and ongoing platform management.

Salesforce Commerce Cloud services built around your business

Cloudy Wave provides Salesforce Commerce Cloud implementation, integration, customization, AI, and migration services for B2B, B2C, D2C, and headless commerce. We connect storefronts, customer data, orders, payments, inventory, and fulfillment to create a connected commerce experience.

Salesforce B2C Commerce Implementation

Salesforce B2C Commerce Implementation

Launch mobile-first B2C storefronts with product catalogs, checkout, payments, promotions, responsive experiences, and multilingual or multicurrency commerce capabilities.

Salesforce B2B Commerce Implementation

Salesforce B2B Commerce Implementation

Build self-service B2B buyer portals with account-specific catalogs, contract pricing, bulk ordering, purchase-order workflows, approvals, requisition lists, and eProcurement integrations.

Salesforce Composable and Headless Commerce

Composable & Headless Commerce

Build flexible Salesforce Commerce Cloud storefronts using composable and headless architectures, including PWA-based experiences, while connecting custom frontends with commerce services.

Salesforce Commerce Cloud AI and Agentforce

Commerce AI & Agentforce

Configure AI-powered product recommendations, predictive search, merchandising capabilities, testing and optimization, and Agentforce-powered shopping experiences.

Salesforce Order Management

Salesforce Order Management

Manage orders from placement through fulfillment and delivery with order tracking, click-and-collect, ship-from-store, endless aisle, returns, and connected fulfillment workflows.

Salesforce Commerce Cloud Payment Integration

Payment Gateway Integration

Connect Salesforce Commerce Cloud with payment providers and digital payment methods to support secure checkout, flexible payment options, and connected transaction experiences.

Salesforce Social Commerce

Social Commerce

Extend Salesforce Commerce Cloud into social channels with product-focused experiences across platforms such as Instagram, Facebook, and TikTok to connect social engagement with commerce.

Salesforce Commerce Cloud ERP and WMS Integration

ERP & WMS Integration

Connect Salesforce Commerce Cloud with ERP and WMS platforms to synchronize inventory, orders, fulfillment, and operational data across digital and physical sales channels.

Salesforce Commerce Cloud Migration

Salesforce Commerce Cloud Migration

Migrate from Shopify, Magento, Adobe Commerce, Hybris, or WooCommerce to Salesforce Commerce Cloud, with planning for product, customer, order, catalog, and SEO-related data.

Products Feedback

What Our Customers Say

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Jason Harris-Cohen
A Reliable Salesforce Developer Helping Scale and Streamline Operations

Working with Prakash has been a highly positive experience for our business. Their expertise has helped us streamline processes, improve operational efficiency, and build a more scalable CRM environment tailored to our specific business needs. From automation and workflow improvements to custom development and reporting, they have consistently delivered practical solutions that reduce manual work and improve visibility across the business. One of the biggest strengths has been their ability to create flexible, scalable solutions that support future growth while remaining user-friendly for the wider team. They are proactive, responsive, and able to quickly understand business objectives before implementing effective technical solutions. Having a dependable Salesforce developer who understands both the technical and commercial side of a business is incredibly valuable, and we would highly recommend their services to any organisation looking to improve and modernise their Salesforce environment.

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Dominic Flint
More innovation from CloudyWave

We have enjoyed incredible support from the CloudyWave team over the years, and I'm excited to see this latest development. The app has an extraordinary scope of capability, rivalling the big standalone ERP systems, and pairing this new capability with everything that comes with the native user-friendly features of the Salesforce ecosystem.

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John Cumming
Built in ERP to Salesforce, awesome set of objects, outstanding Service, Integration Made easy

As an Australian manufacturer seeking any competitive edge in productivity gains and visibility of data central to making better business decisions, this app install within Salesforce instance for us has been a gamechanger. We were managing everything with disjointed apps and logins for the team, and manual handling with spreadsheets and what was in peoples' heads! Now it is within centralised source of truth for our business. Better Data, means better decisions, Cloudywave helped us achieve this, couldn't recommend the team and offering highly enough, having used integration partners before to install ERP type offerings, their service has been exceptional.

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John Esteves
Game-Changer for Complex Inventory & High-Touch Support

We implemented Cloudy Business Ops 360 for a seed farm with a massive catalog of products and variants. The complexity of our inventory was a major hurdle, but the team at Cloudy was extremely professional and supportive from day one. What truly sets them apart is their willingness to tailor the product to our specific needs. Any time our users asked us for a new type of functionality, we were never met with "no." The team at Cloudy Business Ops was quick to understand our requirements and use cases and provide a solution. When we required custom development and new features to bridge the gaps, they delivered high-quality results quickly and at a very reasonable cost. Thanks to their team going above and beyond to ensure a smooth implementation, we now have our entire inventory and order operations running seamlessly within Salesforce. Having these insights directly in our CRM has empowered our sales team and streamlined our entire business. I couldn’t recommend this product or this team more!

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Robert Smith
A truly complete and well designed app

Having worked with several projects where the client required Salesforce to manage Products and deal in a busy B2B environment I was always disappointed with the add on offerings available as the seemed to make simple tasks complex. However, 360 has taken all the negative customer experiences and designed a very clean and clear UI that is really easy to use and covers every base. The team have used there long term experience building custom solutions for clients and rolled all of that up into a package that delivers massive functionality. Managing Products, stock, inventory, messaging clients, billing etc are all covered, and at a fraction of the price of competing products. This is a really great tool.

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Mark Bush
Replaced Our Spreadsheet Chaos With One Native Platform

We were running our operations across Salesforce, Xero, a handful of spreadsheets, and a separate inventory tool that never quite talked to each other. Quotes took ages, order handoffs were manual, and our team was double-entering data every single day. Cloudy Business Ops 360 changed that for us. Everything now lives inside Salesforce quoting, orders, subscriptions, inventory, and billing all in one place. The team picked it up quickly because it feels like native Salesforce, not a bolted-on app. What stood out most was the implementation support. Cloudy Wave team genuinely understood our business before configuring anything. They didn't try to sell us modules we didn't need they helped us start with what mattered and grow from there. If you're a growing business using Salesforce and tired of stitching tools together, this is well worth a proper look.

Ready to unify your commerce and CRM?

Book a free 30-minute consultation — we'll design your Commerce Cloud implementation plan, recommend the right edition, and scope your first storefront launch.

Frequently Asked Questions
Salesforce is a full-stack AI-powered CRM platform covering sales, service, marketing, and data. Commerce Cloud is the dedicated eCommerce layer within that stack — adding storefront, catalogue, and order management capabilities on top of the core Customer 360 data model. This means Commerce Cloud storefronts connect natively to your CRM without additional integration work.
B2C Commerce is designed for high-volume, AI-personalised direct-to-consumer retail — focused on conversion, AOV, and shopper experience. B2B Commerce is built for business buyers needing complex contract pricing, account hierarchies, bulk ordering, and PO-based payment. D2C Commerce connects brands directly to end consumers without intermediaries. Cloudy Wave can help you determine which edition — or combination — is right for your business model.
Both manage online storefronts, but they serve different scales and needs. Commerce Cloud is built for enterprise — multi-site, multi-currency, API-first, with native B2B features, Einstein AI, and 99.9% historical uptime during peak events like Black Friday. Shopify excels at fast DTC launches for growing brands. Commerce Cloud excels at complex global commerce tied to your existing CRM and ERP stack.
The Composable Storefront (PWA Kit) is Salesforce's React-based headless commerce framework — decoupling the frontend from Commerce Cloud's backend for maximum design flexibility and performance. It enables offline caching, near-instant page loads, and top Core Web Vitals scores. Not every business needs it — Cloudy Wave will advise on whether composable headless or a traditional storefront is the right architecture for your needs and team capabilities.
Yes. Cloudy Wave integrates Commerce Cloud with SAP, NetSuite, Sage, and custom ERP/WMS platforms — enabling real-time inventory synchronisation, automated order routing, ship-from-store, and click-and-collect capabilities. We design integration architectures that eliminate manual data entry and keep stock levels accurate across all channels.
A standard B2C or B2B Commerce Cloud implementation typically takes 10–20 weeks depending on storefront complexity, number of integrations, catalogue size, and data migration requirements. Composable headless and multi-site implementations are typically scoped at 16–24 weeks. Cloudy Wave provides a full project timeline and phased delivery plan during your free discovery consultation.