Einstein in Marketing Cloud
AI in marketing is directed at knowing more about customers in order to personalize their experience and boost their engagement across different channels.
Einstein AI analyzes each customer’s data and creates data models to predict how likely customers are to engage with your content, such as to open an email, click on a link, or look through an offer.
The tool builds personas based on data from all the sources connected to Salesforce, which can be used to analyze potential audiences by channel and personalize customer experience.
Social Studio and Einstein Vision
Leveraging social listening tools, Einstein sorts social media posts that mention your brand according to specified filters, for example, negative sentiment.
Salesforce’s asset, Einstein Vision, is able to recognize images. For example, it can detect which brands are present in the image.