Pardot is a great SalesForce community tool focused on B2B communication that provides a variety of features that will give your business so much more powerful communication.

There are many ways to do it as you can see, but I will tell you the three possibilities in this article and finally I’ll tell you how we do it from here.

1. WordPress Pardot Plugin:-

The Pardot Plugin that can be found in the WordPress repository.

The first thing is to activate it and configure it, as shown in the image.

When you have done it, you can use Shortcodes to insert forms. To do this, you will have to generate them from the WYSIWYG editor or by following the syntax shown in the FAQ section of the plugin.

2. Installing a shortcode:-

If you do not want to use as many options as the Pardot Plugin for WordPress offers, this option may be useful as it does not link with the Pardot account.

You will have to copy the html in the configuration that Pardot offers you and paste it into the field allowed for it that offers you the shortcode plugin that you have downloaded. The way to instal it is pretty easy.

3. Embed the code:-

This option is the simplest, it would be to copy the code in HTML that Pardot offers you to enter the form in your WordPress.

But, there are some drawbacks:

  • The possibilities offered by Pardot for design, unless you are a programmer, are quite scarce not to mention horrible in terms of your final design. So either you know HTML or you will have very ugly forms on your website.
  • Sometimes it fails when you alternate between the visual editor and the text (HTML).

4. Popup Builder Plugin:-

You can construct highly customizable popups that can be used with any of the methods outlined in this post using this Popup Builder plugin. Great for generating assets with Pardot forms on your website, blog subscription popups and more!

How it works

  • Install and activate the plugin:- Install and activate the Popup Builder plugin. This will create a new navigation item called Popup Builder.
  • Create a new popup:- Create a new popup and select the type. You can select HTML if you want to copy & paste the iFrame code Pardot provides directly into WordPress. You can also use the shortcode option if you want to use the popup plugin in conjunction with another plugin, such as the Pardot WordPress Plugin.

Configure your popup using one of the many options available and save.

The plugin will generate a shortcode which can be added to your post and pages.

These are the steps you need to use in WordPress. If you need any help in Pardot connection with WordPress please feel free to reach us.

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