When we heard of winter release 21 or new addition first thing we thought about features or changing the level of access that any particular user has but no worries Pardot just added a security function for our safety.
Mostly we login in Pardot in two ways:
1) via direct login using Pardot credentials
2) via single sign-on using Salesforce credentials.
February 15, 2021, Pardot will stop supporting direct login using Pardot credentials and require that all users accessing Pardot do so via single sign-on using Salesforce credentials. This means that all Pardot users will need to be connected to a Salesforce user.
Security is the primary driver of this change. Trust is Salesforce’s #1 value and user security is a key part of that. Pardot’s recent releases and future roadmap are also key drivers of this change. As Pardot deepens its integration with Salesforce, Pardot users lacking a Salesforce seat are missing out on an increasing number of features: Pardot Business Units, B2B Marketing Analytics, and the new Lightning Email Builder, just to name a few.